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<Your City> Balloon Retailers Carry On 67-Year Tradition Demand for Balloon Art Rising

<Your City> - During the Great Depression, an unknown chemical engineer named Neil Tillotson turned a failed liquid rubber experiment into a product that has helped produce smiles and enjoyment for billions of people while creating a whole new industry.

Created in 1933, the latex balloon is celebrating its <#> anniversary. It’s not getting older, it’s getting better. Today’s latex balloons come in a variety of shapes, sizes and colors far more sophisticated than Tillotson’s simple cat’s face balloon that was an instant hit with the crowds attending Boston’s 1933 Patriot’s Day Parade.

Balloon colors and graphics have been expanded and updated to reflect today’s fashions and meet consumer demand. In <your city> and around the country there are artists like <your name> who specialize in creating dramatic sculptures and a wide variety of unique designs using latex balloons. “Balloon art” is increasingly in demand in shopping malls as well as at festive occasions and major events in <your city>.

The always popular latex balloon now shares the consumer spotlight with a new relative. In the late 1970s, a new generation of balloon was born when sheets of metallized rayon film were bonded together to create an “hi-tech” balloon that was an instant and spectacular hit. These shiny, silver balloons have broadened the industry’s horizons — which now include balloons that actually walk.

Today, these silver balloons are very popular floating greeting cards. Almost 80 percent are use to deliver messages — from “congratulations” to a funny “you’re over the hill” birthday jibe.

Like always, balloons still help create a magical, festive atmosphere for weddings, birthday parties and special events. Balloons also are used as innovative gift wraps — stuffed with popcorn, plants or teddy bears — and even as barrettes for young girls’ hair.

Whatever the shape, size or color, balloon popularity is at an all-time high.