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Bridal Fair Entry Decor
This double-heart entryway designed by by Wynn and Lindy Bell for a bridal fair drew many positive comments from future brides.

Miscellaneous Ramblings

by Sheena Beaverson and Larry Moss

The Benefits of Competition

It's early in the year of 2003, and our favorite annual balloon events are all still to come. Some people have recently expressed a shyness about entering competitions. Well, who's to say that you won't surprise yourself and win something after all? And besides, people remember their favorite artists by the sculptures they create. Stacey Schmude is still known as the 'red ant' creator, a competition entry from 1999!

If you find yourself inspired to compete (hopefully you will if you keep reading), it's not too late. You never know which competitions still have openings, even if some deadlines have passed. If you find yourself falling back on a rationalization like: 'if you don't win anything, what is there to really gain from competing?' Here are some recent responses to that very question:

Chris Horne, Professional Balloon Decorations in Northampton, England
I admit I've been fortunate enough to pick up an award or two from my competition pieces, but none of the competitions were entered with the sole goal of winning. I entered because I had these ideas in my head that I wanted to explore, but they were on a grander scale than I was able to sell to my client base of the time. The competitions gave me the opportunity to 'build my dream' and to explore all the new techniques and methods involved. The results have been beyond my wildest dreams. The benefits of building those competition pieces have been incalculable: greatly increased business, exposure and respect from both peers and clients. Those pieces, including the ones that didn't win anything, have done more to increase my bottom line and my standing in the marketplace and the industry than any single thing I have done before or since.

Steve Jones, Aeration Decorations in Cincinnati, Ohio
Photos of my entry from the IBAC Large Sculpture competition in March, 2002 have landed me over a dozen new corporate clients and amounted to several thousand dollars in new business. It has also done wonders in helping me retain my existing customers. Heck, this year, it's my company Christmas card! Competing at IBAC has been some of the most fulfilling and rewarding experiences of my professional career. If you've ever thought about trying a competition, whether it's decorating or twisting, DO IT!

Jimmy Leo, Cloud 9 Balloons in Long Island NY
A person can make an unbelievable number of contacts and friends when working on an entry. There is a great deal of help that goes on during these competitions, as well as sharing between balloon artists. And yes, you will even see people that are competing AGAINST each other actually HELPING each other!

Larry Moss, BalloonHQ and FooledYa in Rochester, NY
If you're even considering competing, go for it. It's fun. Think of it as a showcase that you can participate in, and forget the word 'competition' completely. A showcase brings the industry to the next level. New ideas are presented and learned. Share your own ideas this year, and you can expect to learn from other people's new ideas next year.

Valentine Centerpiece
Valentine Centerpiece by Jean Cammarata
Unique Balloons in Brooklyn, NY

Featured artist portfolio: Jean Cammarata

Jean Cammarata has built an extensive on-line portfolio filled with classy sculptures ideal for balloon decor and special deliveries. Unique ideas for a wide variety of events and special occasions are showcased in this well-constructed portfolio.

Visit Jean Cammarata's Portfolio

Getting the Most out of BHQ Classified Ads

BHQ Classified Ads continue to be a popular and easy way to target your messages to a professional audience. (This is an audience with an attention span of weeks - compared to the daily interactions that generate the buzz on the email forums). Announcments of new products, updates to existing products or web sites, requests to share rooms or rides, offerings of private lessons at balloon events, and used equipment for sale should be reserved for BHQ Classified Ads. (Don't worry, a summary of new listings is copied to the email forums on a weekly basis.)

Like the Upcoming Events Calendar, posting information in the Classified Ads gives you interactive control over your content. This is much more useful than a static, one-time posting to an email list. Keep your entry active as long as it is relevent, then pull it as soon as you find someone to purchase your item or share a room. Please do take the time to place your announcement in the most appropriate category. If you're offering private lessons (or a special product discount) at a convention, please classify your listing under 'Conventions' rather than 'Other Offers' or 'For Sale'. For such purposes, it is the limited time frame or specific geographic region that is the most important filtering factor.

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