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BalloonTown USA 2005: The Next Generation

Steven Jones, Aeration Decorations

As I looked at the calendar today, I realized that by the time you actually cast your eyes upon these words, it will be less than two months before we start general inflation on our annual BalloonTown USA project. So, in what is becoming a yearly tradition of its own, over the next few months I'll be covering the work both ongoing and upcoming for what is growing into a larger and larger yearly balloon event.

Wait.....What is BalloonTown USA?

For those of you new to my monthly ramblings, BalloonTown USA is a pet project of mine where through the course of balloon decor and deco-twisting methods, a walk-through exhibit is created incorporating thousands and thousands of balloons. The exhibit is presented as an interactive "sculpture" where guests tour through various rooms and chambers made entirely from balloons and related materials.

Last year, "BalloonTown USA: Balloonsylvania" used 18,331 confirmed balloons to create a spooky haunted hollow on Halloween weekend. In what became one of the most physically exhausting periods of my life, my small, dedicated crew and I worked for over two weeks to build the lairs of "Franklyn Stein," the "Twisted Sisters" and "Dr. Squish." Photos from last year's event are available for viewing on the website at www.balloontownusa.com.

What's New in 2005?

There's quite a bit new actually. Check out just a few of the changes and improvements made for this year's project:

  1. A New Theme: It was never my intention for BalloonTown to always center around Halloween. As I commented in my December column last year, we ran into quite a bit of conflict with attendance in 2004 by some church youth programs who could not officially attend the event due to "controversial subject matter." This year's theme is "Balloon Lagoon", an all-aquatic concept that should prove much more agreeable to everyone.
  2. More Balloons: This year's plan involves an expansion of product. In fact, the total balloon count is more like a doubling over 2004. The Lagoon design currently involves between 30,000 and 35,000 balloons, all of them latex.
  3. A New Date: Rather than try to fight with the seasonal events going along with Halloween and fall festivals, we decided to back the event up one weekend to November 5 and 6. In Cincinnati, there seems to be a lot less going on the first weekend in November as opposed to the last one in October. And since we weren't repeating the haunted theme again, the change in date didn't really matter.
  4. An Interactive Story Line: One of the concepts behind last year's event that ended up being scrapped due to time was the idea of the guests following a story line that advanced as the visitors toured the town. This year, the guests at Balloon Lagoon, aside from touring the undersea sights, will help find Princess Pearl, a mermaid who had not been seen by "the locals" for some time.
  5. A New Venue: As previously mentioned, this year's location for BalloonTown has been donated by one of our non-profit partners. A local school for deaf students has allowed us to use their gym for several days. Could the world of balloon decorating have a better place to hold an event than at a school for kids who rely on their visual acuity? Other than the opportunity to save some money on costs, the school is very well connected through the local media. Just by relocating, we project an increase of 200% to 300% in attendance alone.
  6. Kid's After Party: In an effort to entertain our visitors, a small chamber at the end of the tour has been designated the "Octopus' Garden" where kids can draw and color their favorite moments from Balloon Lagoon as well as receive their free balloon.
  7. Weekend Passes: For an extra dollar, visitors will be able to purchase an all-access pass for both days of BalloonTown. This way, guests on Saturday can come back with friends and family who were unable to attend.
  8. "Adopt a Fish" Program: At the end of the tour, visitors have the option for a small donation to travel back into Balloon Lagoon and pick out one of the 100 "floating fish" to take home as a souvenir. One of our expert "fishermen" will accompany the guests and land the undersea dweller of their choice. The majority of the fee will go to the charities, the other will go to help cover costs of the event.
  9. Balloon School: At scheduled times throughout each day, visitors can enjoy a behind the scenes look into how Balloon Lagoon was created. A combination of slides and technical demonstrations will show our guests some of the more unique ways the sculpture was created.
  10. The "Mayor" of BalloonTown: In an effort to attract more families to the event, we're hosting a drawing where a local child will be "elected" as the Mayor of BalloonTown. We're also having a local celebrity serve as our "co-Mayor" in hopes to attract more media. Along with receiving an all-weekend pass to the event, our "Mayor" would be responsible for cutting the ribbon at the entrance on the first day of the exhibit.

Preliminary Work

Actual work for BalloonTown USA: Balloon Lagoon began back in February. After all, there is plenty of preparation work to do:

Sand Weights: With over 100 individual floating fish, free-standing helium filled pieces and filler accessories required, plenty of sand weights are needed to hold things down.

Support Poles: As a decorator using square-packed garland to produce the walls of Balloon Lagoon, over 300 8' poles are needed to hold all those balloons up. Part of our organizational process involves prepping each pole with a tag that will later be used to denote not only which wall it belongs to, but which particular piece of the wall as well.

Base Plates: Yep, each one of these 300 odd poles needs something to hold it up. Wooden base plates were cut and built as well as painted this time around. Last year, we used simple wooden bases and covered them with black mats to clean them up. By painting them, we hope to save at least two labor hours during the installation process. That may not seem like much, but when you've only got 48 hours of installation time total versus all the time in the world beforehand, it makes sense to bust them out prior.

Stanchions: You may remember that last year we had to make homemade stanchions due to expense. They really weren't anything anyone else hadn't done before; in fact, it was Michelle Fraley from F2 Balloons in California who gave me the idea for them after seeing a photo of work she had done some years ago. But this year's event required more of them, so it was back to having a local country club save #10 cans for us. A little PVC pipe and cement and there you go.

Sketches: Without a doubt, these are the most important part of the preliminary process. Without a vision, projects like BalloonTown could never take place. Countless hours are spent designing and redesigning portions of the exhibit, and while some pieces were easy to develop, others took considerably longer.

Experimenting: Like any twister will tell you, it takes a while of playing before you can get a design to look just right. While designs may work on paper, sometimes they're not quite as practical when we start the inflation process. So, time has to be spent with some concepts and designs to make sure they'll work the way we want them to.

New Load-In Strategies

There's an old saying about hind-sight being 20/20. When it comes to BalloonTown USA, nothing could be truer. With 2004 being our inaugural year, we made numerous mistakes which wasted lots of time when it came to installation. In order to not repeat these errors, we needed to review our strategy and figure out more efficient ways to prevent time loss. Here are a few of them:

Jump Starting: Last year's venue would not allow us access to installation until noon on the Thursday before the event. This year, we're allowed to enter the gym of the school at 6:00 PM on the Wednesday before, but must stop for the night at 8:00 PM. Even an hour or two of advanced time means we can deliver and set up equipment and work stations in advance. We can also begin working on Thursday at 8:00 AM, another advantage.

Larger Vehicle: In 2004, we rented a 15' truck to aid with the delivery of the prepped work. Six hours and 10 trips later, all of the columns and pre-constructed work were delivered. Remember, the event venue was six minutes away from our shop.

This year, we have reserved a 24' truck. We're hoping the additional 9' of storage space will cut out at least four trips. Ironically, the new location is also six minutes from our shop, so we're hoping to trim about at least an hour of driving time alone out of the load-in process.

Base Plate "Plotting": As previously mentioned, our base plates will be prepped and painted to save time. Since the balloon walls have been already plotted on paper, we know precisely how many columns each wall will need. And since we already mentioned having our poles prepped with tags to mark which wall and spot they're placed in, we can assign each base plate with a code number. On Wednesday evening, the base plates will be assembled and placed appropriately in the room where each wall will stand, keeping in mind safe access for foot traffic as we load in.

Strategic Inflation: Our columns will be inflated at the shop in the order of the walls that are closest to the load-in doors. The difference is that they will be placed in the back of the storage area at the shop so they are the last balloons to be loaded in. This way, the load in area is kept free of obstacles until the process is over.

Immediate Placement: While we had our columns pre-marked last year, it took hours for our small crew to get each base plate assembled and in position. As a result, the columns ended up being placed in piles around the room to hasten the load-in process. What resulted, however, was a massive delay in assembly and installation.

With the base plates already positioned before the first column arrives, the volunteers will be instructed to place the columns directly on their appropriate bases without any temporary placement. This will save us a tremendous amount of time that went wasted last year.

In next month's column, we'll go over some of the more artistic aspects to the event as you take a room-by-room "walk-through" of Balloon Lagoon. In the meantime, if you would like more information on the event or would like to volunteer, please feel free to visit the website at www.balloontownusa.com or call me at (513) 761-2602.

Until then, you'll excuse me if I have to get back to work!

Steven Jones, Aeration Decorations
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