Date: Mon, 13 Aug 2001 16:16:53 +1100
Subject: Re: Quoting Prices Over The Phone
From: Don Dixon <dond@bizballoons.com.au>
To: <wynnlindybell@msn.com>, Balloon Headquarters <balloondeco@balloonhq.com>

Lindy Bell wrote:-
> competitor wants to find out what we charge, he/she has many different ways
> to do that, the worst of which is to have a "fake" bride set up a
> consultation with us to find out our prices.  Our time is too valuable to be
> wasting it on "Fake" consultations or fishing expeditions, so we just don't
> worry about it.  

G'Day from Down Under,
The Bell's have the same attitude as we do on this subject. Why waste time
worrying what your competitors are up to? So what, .... if they know what
your price is? What are they going to do about it? You know that to do that
job .... with quality materials.... to a professional standard .... with a
profit to assure survival .... your price is the RIGHT price. If they can
match your quality and service, they can undercut you - AT THEIR PERIL!

If you rang the local Mercedes dealer and he refused to quote you a price
for the latest sports model, wouldn't you call another dealership? I would!
But if he gave you the price and an offer to test drive today ???? I'd be
tempted to be down there in a flash! Forget calling the others!

Then again:-  The customer can buy the Mercedes balloons from you? Or, they
can buy the Hiyundai balloons from the guy who undercuts you? Hmmmmm?
They'll only ever get what they pay for. Why not let your competitors have
the penny pinching, barter end of the market? You'll find the profit from
the sale of 3 Mercedes is far better than the margin made from selling 10
Hiyundais. 
Which salesman had to work hardest?
Which salesman receives the least number of after-sales complaints?
Which dealership is most likely to still be selling cars (balloons) next
year?

Don & Dolly Dixon CBAs
Sydney - Australia

Don - http://www.bizballoons.com.au
Dolly - http://www.celebrating.com.au
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