From: "SAMMY J" <sammyj@telocity.com>
To: <abett@mindspring.com>, <balloon@balloonhq.com>
Subject: Re: Advertising
Date: Mon, 18 Jun 2001 12:20:34 -0500

> Where should I advertise to get the "most bang for my buck" and why is the
place you recommend, the
best.

The best way I know to advertise is to market yourself. And of course the
best marketing book out there is Bruce Kalver's book; PROFESSIONAL PORTFOLIO
FOR BALLOON ARTISTS. This book not only gives you tips and suggestions for
marketing, but also sample artwork you can add your name to, copy and start
using right away!

A yellow pages ad might add some business, but with Bruce's book you can
target specific audiences and make the customer think you're doing them a
favor by promoting your business! The book also shows you several ways to
have every customer leave with your name and number. This is the best book
for marketing.

(His restaurant book is great, too!)

Others on this list will have wonderful ideas and good success stories and
you should take those to heart. But Bruce has put his proven ideas in a
book. I know you can get it at T Myers; www.tmyers.com. If not there,
contact Bruce directly at: NOSTALGIA1@aol.com. (Hope you don't mind, Bruce)
He is a regular on this list.

Good luck.
Thad James
"SAMMY J"
sammyj@balloonhq.com
Serving St Louis and the greater Arch area