From: Laurensurp@aol.com
Date: Mon, 18 Jun 2001 21:41:14 EDT
Subject: Re: Advertising
To: balloon@balloonhq.com

Hi~
I do all sorts of advertising - and I have adapted many of Bruce Kalver's 
ideas to meet our needs - love ya Bruce!

Anyway, I do get a LOT of response from advertising in the entertainment 
section of Parent Papers.  Note:  There are two for my area in Massachusetts. 
 One is Central Mass and points west and the other is Central Mass and points 
east.  The first one gets me tons of business the other hardly any.  I chose 
to therefore drop the second.

I do still get a fair amount from  the yellow pages - yup site unseen, kinda 
scary if you think about it.

Make sure to constantly network wherever you go.  Get your name everywhere 
possible.  Use Bruce's book to give you a plethora of ideas.

(Side note:  Yes, folks, the book "Cram & Jam: The Business Book for  
Entertainers" is almost ready, it's in the editing stages.  Watch for it at 
Twist & Shout.)

Lauren Surprenant
Kids Time To Go