The Balloon Council
From: Laurensurp@aol.com
Date: Wed, 18 Oct 2000 14:05:36 EDT
Subject: How To market Yourself
To: balloon@balloonhq.com

You must ALWAYS market yourself - whether via paid advertising, trade 
advertising (trading your services for ad space or air time) or indirectly.

Personally, I enjoy the indirect approach myself:  I love Bruce Kalver's idea 
of a pet tag.  I changed mine a bit so it all fits on one business card (buy 
the blank ones at an office supply store and make them on your computer).  It 
simply says "This pet belongs to____________" and then on the bottom is my 
company name & info.  They are then attached to the balloons with the elastic 
that is in the hole I punched in the card.  Also, if you provide goodie bags, 
put a coupon for 10% off in the bags.

We offer gift certificates to all fundraisers.  We offer one hour service 
free - but the exposure is worth a pretty penny.  

Network ALL THE TIME.  Join Chambers of Commerce they host organized forms of 
networking.  

Lauren Surprenant
www.KidsTimeToGo.com