From: BalloonDiva@aol.com
Date: Mon, 13 Aug 2001 10:48:21 EDT
Subject: Re: re:quoting prices over the phone
To: balloon@balloonhq.com
Hi George,
I was the original poster..here it is :)
<<<<Hello all
I have been wondering how you all handle calls when people wants prices. I
understand and have read marketing books up the wazzo..and yes even Qualatex
CBA materials about NOT quoting prices because those people are just
"shoppers" and want the cheapest price. But when someone calls and says "I
saw the double heart you did for Cinderella's wedding and really liked it!
How much is something like that?"
Now..the person already saw the product, likes it..and wants to know more.
Do you quote them over the phone the amount? I usually bury the price like
Qualatex suggests Do you firgure out some other way to get them to come in
and talk to you? Do you just NEVER say the price over the phone and side
step it?? Let's hear some ideas!
Lydia >>>>>>
Lindy Bell had an excellent response!!
which was
<<<<Many people say they never give out prices because it might be a
"competitor" trying to find out what we charge. We believe that if a
competitor wants to find out what we charge, he/she has many different ways
to do that, the worst of which is to have a "fake" bride set up a
consultation with us to find out our prices. Our time is too valuable to be
wasting it on "Fake" consultations or fishing expeditions, so we just don't
worry about it. We also feel that way about handing out our brochures with
prices on it at bridal faires. We have always been willing to quote
certain prices over the phone. Many people in our industry disagree with
us, but we believe that if the ONLY thing the person is looking for is the
cheapest price, then we don't want to waste her time or our time.
All that having been said, however, always keep in mind that you can never
be sure that a person who asks for prices over the phone is always "just a
shopper." Therefore, once we have given him/her the price to the best of
our ability on the item she is asking about, we always attempt to continue
the conversation by asking questions such as "Where are you holding your
reception/event?" Then, when she answers, we say something like "Oh, we've
decorated there many times. There's a perfect place for our Magic Moment
Walk-through Heart right on the inside of the left entry.... and Fantasy
Clouds are absolutely stunning on the right wall... is that where you're
planning to have your head table?" or something to that effect. This will
usually set us apart from our colleagues because #1, we didn't try to beat
around the bush about our pricing, and #2, she knows we've decorated at her
venue before. Both of these things give us instant credibility with her.
Always remember that you have only 35 seconds to make that first impression
on the phone. Make that 35 seconds work in your favor!
By the end of the conversation, we've usually made friends with her and have
been able to book a consult. At the very least, we have her address to send
out a brochure ...yes, WITH our prices on it! >>>>>>>>
I totally agree with what Lindy said and what Don Dixon. If I called someone
for some info and prices, I would consider the whole thing shady if they
couldn't give me the info I was looking for in the first place!
Lydia
In a message dated 8/13/01 8:31:44 AM, majikgeorge@yahoo.co.uk writes:
<< I missed the original posting on this.
I'm very bad at this. I get asked to do such a variety
of different types of gigs I'm always umming and
aahing b4 quoting a price. Would it be possible for
someone to send me the original posting? It would be
much appreciated.
Thanks
Magic George
>>
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