The Holidays are not just for fun decor, they are a chance to show how elegant balloons can be.
- Pat and Jim Skistimas
We are doing this with one mall and offered a lower rate per heart as their percentage of sales of the hearts went up, i.e., one price if 25% of the stores purchased the heart, a little lower price if 50% of stores participated, even lower if 75% participated and "rock bottom" (which is actually just 10 C-shells below our regular price) if 100% of their stores ordered the hearts. The mall is doing all our selling for us and after only one week since we talked with the mall, we already have 25% of the stores participating!
We build all our own heart frames so the frames are costing us very, very little. We are making inexpensive bases out of 4x8 sheets of white counter-top material we buy at Home Depot and they cut into 18"x18" squares for us. We are then offering these frames and bases to the stores for purchase after the promotion with a promise of a 10% discount on their heart next year. In this way, we don't have to store the frames and bases. By making the frames and bases yourself, you can offer your hearts to the stores at a range of 150-200 C-shells and still make tons of $$$$$ on each one.
Since the promotion only lasts about a week, there will be very little, if any, maintenance, but I'd suggest offering maintenance for a fee, just in case some love-struck teenagers decide to go on a popping spree.
The nicest thing about this promotion is that it happens a week or 10 days BEFORE Valentine's Day which still leaves VD open to make more $$$$. However, with anywhere from 50-200 stores in one mall, you may want to just sit back and relax on Valentine's Day this year.